Dear Startups, It’s Time to Be the Best, Not Just the Biggest

Dear Startups, It’s Time to Be the Best, Not Just the Biggest

Launched in India in 2010, Ola has been one of the most successful companies here. It was the most funded startup in 2015, and it’s one of the few companies that has been able to compete with Uber. In September 2015, the company rolled out Ola Shuttle in Bengaluru and Gurgaon, essentially a private bus shuttle, with air-conditioned buses that offer Wi-Fi connectivity. They’ve expanded in scope, and now cover parts of Noida as well as part of a trial, but using them on a daily basis shows the gulf…

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