Kim Kardashian’s love-hate relationship with fast fashion, explained

Kim Kardashian’s love-hate relationship with fast fashion, explained

Kim Kardashian has the power to turn just about anything into a trend. Her Instagram posts to her 128 million followers about waist training helped bring back the outdated product. Her makeup routine turned contouring into a lucrative global beauty category. Her role as a Yeezy muse helped make her husband Kanye West’s fashion line as covetable as many legacy brands, and her cachet revived the once-sleepy French fashion house Balmain. She can even drive trends in the gaming world; her video game, Kim Kardashian: Hollywood, debuted in June 2014 and made more than $70 million its first…

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