Aditya Birla Fashion and Retail acquires Jaypore

NEW DELHI: Aditya Birla Fashion and Retail Ltd (ABFRL), which retails brands such as Louis Philippe, Peter England and Van Heusen, has acquired ethnic apparel and lifestyle retailer Jaypore for ₹110 crore, the company said in a filing to the stock exchange on Monday. The deal will help ABFRL that also retails men and women’s western wear to tap into the fast-growing ethnic apparel market. “Ethnic wear is the largest segment in the Indian fashion apparel market. While ABFRL has built a diversified portfolio of brands across different segments, ethnic wear space…

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