Vitara Brezza’s Pricing Could Catapult Maruti In SUV League

Vitara Brezza’s Pricing Could Catapult Maruti In SUV League

Maruti is counting on the success of Brezza to make it a dominant player in the utility-vehicle space Maruti Suzuki, which launched its all-new Vitara Brezza model on Tuesday, will benefit from the compact SUV’s aggressive pricing, says Ambit Capital Research. “Brezza has been launched at a starting price of Rs. 6.99 lakh (for the base LDi model). This is around 15 per cent cheaper than the entry-level model of EcoSport and close to 4 per cent cheaper than the entry-level TUV300 model,” the brokerage said. Ambit estimates the Vitara…

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