How the internet reshaped Market Street’s Art Deco monolith

How the internet reshaped Market Street’s Art Deco monolith

This is a story about adaptive reuse, unplanned obsolescence, and the way one building can straddle two centuries and come to embody the fickle nature of commerce in a modern American city. The hulking, Mayan-inspired, Art Deco monolith originally known as the Western Furniture Exchange and Merchandise Mart has stood on its Market Street block between Ninth and Tenth streets for 81 years now. Completed in the summer of 1937—the same year as the Golden Gate Bridge—at a cost of $3 million and after just one year of construction, the…

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