Influencers drive fashion buying, says Myntra-Jabong’s Nagaram

In a first, Flipkart-owned fashion platform Myntra has launched a reality show, Fashion Superstar, a digital fashion influencer talent hunt which will go live on its app as well as Zoom TV from 17 September. Judged by Bollywood actor Sonakshi Sinha and celebrity stylist Shaleena Nathani, the show is the first of many features that Myntra will be releasing over the next few months as it transitions from a catalogue-heavy browsing experience to a content-heavy online experience, the company said. In an interview, Amar Nagaram, head, Myntra-Jabong, talked about the move…

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Clothing brand Hush sees rapid growth in backlash against fast fashion

 Hush started out selling pyjamas and cardigans but now covers all wardrobe bases. Photograph: Hush PrettyLittleThing and Missguided have hit the big time selling £5 dresses and £1 bikinis to the youth market but another online British brand, Hush, is expanding rapidly in a backlash against fast fashion. Sales at London-based Hush, which is run by a husband and wife team, jumped 35% last year to more than £40m as its jumpsuits and dresses found an audience among women aged 35 to 45 who, it says, “like fashion but are not a slave to…

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Fashion’s conscious stride

On Day 2, designer Gaurav Khanijo showcased his line at LFW’s Khadi and Village Industries Commission Show. There’s nothing better than witnessing fraternities come together to celebrate and support each other. This time’s Lakmé Fashion Week Winter/Festive 2019 that is ongoing in the plush address of Mumbai’s St. Regis is not just a celebration of 20 years of the platform. Through an overarching theme of sustainability, everyone from designers to the Government and industry heavyweights are using this space to help replace sustainability’ from being a mere buzzword to becoming…

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Fashion designers share horror stories of showstopper syndrome at LFW 2019

Fashion designers share horror stories of showstopper syndrome Once a raging trend, showstoppers today present a ‘Catch 22’ situation for the couturiers and are viewed as a necessary evil capable of killing a creative mind’s craft, believe veteran fashion designers. In a session titled, ‘The Voice of Fashion: Questions No One Asks’ on the third day of Lakme Fashion Week Winter/Festive 2019, seasoned names such as Wendell Rodricks, Rohit Bal, Shahab Durazi, David Abraham of duo Abraham & Thakore and Rajesh Pratap Singh shared their experiences with the long-standing trend…

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How to pick the perfect job interview outfit, according to a ‘fashion psychologist’

Don’t know what to wear for your upcoming job interview? We’ve heard the same advice over and over again: “Dress for the job you want, not the job you have.” But how do you go about doing that? Browse the internet and you’ll discover countless advice on things like what colors and accessories to wear (e.g., black to convey power, red for passion and energy, a splash of white for simplicity, a bold tie for authority). But what if red makes you feel angry and white looks depressing to you? If wearing the “conventional…

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Canadian fashion cashes in on gorpcore

TORONTO — Fashion is accustomed to fleeting trends, but gorpcore — a term coined by The Cut in 2017 to reflect the sudden ubiquity of fleece vests, puffer jackets and other staples of outdoor clothing in urban areas — is still going strong. Euromonitor International forecasts that the performance apparel sector will register a compounded annual growth rate of 3.5 per cent between 2018 through 2022, and luxury brands have taken note. Canadian brands like Canada Goose and Arc’teryx have benefitted from the demand for high-performance coats that can be worn both during a New York winter and an…

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Fashion mourns end of the line for Sonia Rykiel

Models present creations for Sonia Rykiel during the 2017 Spring/Summer ready-to-wear collection fashion show in Paris on October 3, 2016. (AFP/Alain Jocard) Fashion mourned Thursday the demise of the troubled French fashion label Sonia Rykiel that once symbolized the rebellious spirit of 1960s Paris. A court in the French capital ordered the winding up of the loss-making brand founded by the “Queen of Knits”, once an icon of youthful revolt against the stuffy fashion establishment. The designer, who died nearly three years ago from Parkinson’s disease aged 86, popularized dressing…

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Nordstrom Anniversary Sale 2019: Shop Our Picks of the Best Fashion and Beauty Deals

The Nordstrom Anniversary Sale is in full force! The department store has launched its biggest annual sale in-store and online, offering discounts on both fashion and beauty products at major discounts — including new arrivals. Nordstrom cardmembers now have early access to the Nordstrom Anniversary Sale before it opens to the public on July 19, so we recommend you act fast before your favorites sell out. Read up on everything you need to know about the Nordstrom Anniversary Sale and shop the best deals on clothing, shoes, accessories, makeup and skincare you…

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Meet Sylvie Millstein, A Female Founder In Fashion

Sylvie Millstein is the founder of the fashion brand, Hellessy, which she self-funded at the age forty after a successful career at Chanel. HELLESSY Melding American sportswear and French flair, Sylvie Millstein’s journey to founding the fashion brand Hellessy is anything but expected. She launched Hellessy when she was forty years old, after a successful career at Chanel and while juggling a family with four children. Becoming a designer wasn’t always the plan for Millstein, but working in fashion was—she made it her goal to work at Chanel after reading…

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THE MOST RECENT FASHION TRENDS AND THEIR SUSTAINABLE ALTERNATIVES

Fast fashion is a term we hear mentioned all the time in the industry, but what exactly does it mean? Put simply, fast fashion is when big brands churn out popular designs (often mimicking high-end designers) at a low price-point, so the consumer is able to follow current trends easily and for little money. However, what we don’t see is what goes on behind the scenes, as workers are rarely paid the minimum wage and work in harsh, unjust conditions. Equally, fast fashion brands are not transparent about where they…

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