Tangled Apple EarPods, but make it fashion

Though it seems like most people have fully embraced AirPods, let us not forget our roots, and the fact that all of us were once victims to the wired, messy cable life. These tangled Apple EarPod earrings by artists Aleia Murawski and Samuel Copeland serve as a humbling reminder of from where we came. The statement piece, first put on our radar by XOXO Festival co-founder Andy Baio, sells for $40 on the duo’s merch shop, Beef’s World. The story behind the earrings tells the sweet moment when the artists were inspired…

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Style stars of 2019: the fashion products that defined the last twelve months

Homespun glory  The boom in sustainable fashion was a welcome addition, to 2019 with brands and consumers finally waking up to the idea that protecting the planet and the notion of buying better are inextricably linked. At the heart of this development is the concept of making well-thought-through purchases from labels offering responsibly made and built-to-last products. Keep this in mind when doing your Santa bit this festive season. Bansha Fair Isle Knit, £285, Shop it here (&Daughter) The gift of a true classic, like this Fair Isle sweater by…

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Dear Fashion Industry, Stop Treating Plus-Size Women Like Second-Class Citizens

Listen up, retailers. As fashion rapidly shifts to accommodate the plus-size market there are a few things you may not have taken into account. When asked to submit the urgent messages they’d like to share with the fashion industry, 80 plus-size women responded overwhelmingly with five demands. The overall message? Stop treating plus-size shoppers like second-class citizens. Here’s a deeper look at what they had to say: 1. No more online-only collections “It is isolating to be fat and to shop online at brands with a store in your area.…

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We’ll have to change how we enjoy and use fashion: Janne Einola

With 2020—a year that had people setting targets for transformation throughout the 2000s—just weeks away, Mint is inviting corporate leaders to share their vision for the next decade. Janne Einola, H&M India’s country manager, discusses trends for the coming decade with Suneera Tandon, and says that sustainability and responsible choice will be key words of the future. WORKING IN TANDEM FOR SUSTAINABILITY The new trend in the fashion industry will be sustainability. Retailers will need to start taking care of their environmental impact and companies will need to figure out how they become…

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‘Have a one-night-stand with a dress’: the fashion rental revolution

Victoria Prew, co-founder of Hurr Collective, in the peer-to-peer fashion rental company’s pop-up shop. Photograph: Chloe Winstanley Photography Late in 1876, William Orton, then president of Western Union, received a proposal from Alexander Graham Bell. Bell offered to sell Orton the patent for his new invention, the telephone, for $100,000. Orton turned him down. “Why,” he scoffed, “would any person want to use this ungainly and impractical device when he can send a messenger to the telegraph office and have a clear written message sent to any large city in…

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Chinese fashion group EP Yaying to expand into the US and Australia

Chinese fashion group EP Yaying is planning to expand beyond Asia by launching in the US and Australia by next year. The group is bullish about the increasing popularity of the Chinese culture-inspired fashion, and believes it will resonate with foreign consumers. EP Yaying started as a small garment factory in 1988 and in 2016, it has adopted a dual-brand development strategy to cater to different customer bases. Its EP brand offers contemporary international fashion styles while Yaying focuses on “deep exploration of China’s traditional culture, aesthetics, fashion and craftsmanship…

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Fashion and travel blogger Alexandra Lapp, 44, credits age for her success

If age is an obstacle for women in fashion and blogging, Alexandra Lapp may be the exception to the rule. The 44-year-old fashion and travel influencer, who has more than 260,000 followers on Instagram, believes she’s found success in an otherwise ageist industry because of her age, not in spite of it. “I guess a big success factor is surely my age as there are not a lot of women blogging past 40,” Lapp told the Daily Mail. FITNESS BLOGGER CELEBRATES 3 YEARS WITHOUT ADDERALL AFTER DRUG ‘RUINED’ HER LIFE “But there are many women…

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The Clothing Rental App That Wants To End Fast Fashion

Some of the ByRotation team, with founder Eshita Kabra (back right) BYROTATION Brits purchase more clothing than any other European country, spending £2.7 billion ($3.5 billion) on fashion that they only wear once. The founder of a fashion technology company called By Rotation is hoping to change consumer habits, and help the planet to boot. UK-based, India-born and Singapore-raised Eshita Kabra came up with the idea when she was planning her honeymoon. “I turned to social media for ideas on what to wear, and always saw influencers on social media wearing beautiful clothing –…

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Fashion e-tailer High Street Essentials reports ₹1.3 crore profits in FY19

BENGALURU : Delhi-based fashion e-tailer, High Street Essentials Pvt. Ltd. (HSE), the parent company behind women-centric fashion brands, FabAlley and Indya, has reported a net profit of ₹1.3 crore, on net revenues of ₹90.2 crore for the financial year ended March 2019, registering a 70% year-on-year revenue growth. According to the company’s unaudited financial results releases on Sunday, it’s EBITDA stood at ₹3.3 Cr for FY19, however, it did not reveal expenditure numbers. HSE’s co-founder Tanvi Malik told Mint that a majority of its sales came from online channels accounting for around 55% to 57% percent…

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Online fashion twice as ‘racy’ as High Street

Online fashion stores are more likely than traditional retailers to use images described as “racy” by a Google tool, BBC research finds. Google uses the term “racy” to describe skimpy or sheer clothing, strategically covered nudity or provocative poses. One of the companies analysed, Missguided, said its site reflected what appealed to its customers. The findings come as the Advertising Standards Authority (ASA) banned adverts from Missguided and Boohoo. The ASA said the Missguided advert featured “highly sexualised” images and “objectified women”, while it told Boohoo to make sure its advertising was…

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