Chinese fashion group EP Yaying to expand into the US and Australia

Chinese fashion group EP Yaying is planning to expand beyond Asia by launching in the US and Australia by next year. The group is bullish about the increasing popularity of the Chinese culture-inspired fashion, and believes it will resonate with foreign consumers. EP Yaying started as a small garment factory in 1988 and in 2016, it has adopted a dual-brand development strategy to cater to different customer bases. Its EP brand offers contemporary international fashion styles while Yaying focuses on “deep exploration of China’s traditional culture, aesthetics, fashion and craftsmanship…

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Fashion and travel blogger Alexandra Lapp, 44, credits age for her success

If age is an obstacle for women in fashion and blogging, Alexandra Lapp may be the exception to the rule. The 44-year-old fashion and travel influencer, who has more than 260,000 followers on Instagram, believes she’s found success in an otherwise ageist industry because of her age, not in spite of it. “I guess a big success factor is surely my age as there are not a lot of women blogging past 40,” Lapp told the Daily Mail. FITNESS BLOGGER CELEBRATES 3 YEARS WITHOUT ADDERALL AFTER DRUG ‘RUINED’ HER LIFE “But there are many women…

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The Clothing Rental App That Wants To End Fast Fashion

Some of the ByRotation team, with founder Eshita Kabra (back right) BYROTATION Brits purchase more clothing than any other European country, spending £2.7 billion ($3.5 billion) on fashion that they only wear once. The founder of a fashion technology company called By Rotation is hoping to change consumer habits, and help the planet to boot. UK-based, India-born and Singapore-raised Eshita Kabra came up with the idea when she was planning her honeymoon. “I turned to social media for ideas on what to wear, and always saw influencers on social media wearing beautiful clothing –…

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Fashion e-tailer High Street Essentials reports ₹1.3 crore profits in FY19

BENGALURU : Delhi-based fashion e-tailer, High Street Essentials Pvt. Ltd. (HSE), the parent company behind women-centric fashion brands, FabAlley and Indya, has reported a net profit of ₹1.3 crore, on net revenues of ₹90.2 crore for the financial year ended March 2019, registering a 70% year-on-year revenue growth. According to the company’s unaudited financial results releases on Sunday, it’s EBITDA stood at ₹3.3 Cr for FY19, however, it did not reveal expenditure numbers. HSE’s co-founder Tanvi Malik told Mint that a majority of its sales came from online channels accounting for around 55% to 57% percent…

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Online fashion twice as ‘racy’ as High Street

Online fashion stores are more likely than traditional retailers to use images described as “racy” by a Google tool, BBC research finds. Google uses the term “racy” to describe skimpy or sheer clothing, strategically covered nudity or provocative poses. One of the companies analysed, Missguided, said its site reflected what appealed to its customers. The findings come as the Advertising Standards Authority (ASA) banned adverts from Missguided and Boohoo. The ASA said the Missguided advert featured “highly sexualised” images and “objectified women”, while it told Boohoo to make sure its advertising was…

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7 Fashion Brands I Just Discovered—and How I’m Wearing Each

As a digital fashion editor, I’m introduced to a dizzying number of fashion brands each month. But to be honest, only a few of these new discoveries will catch my eye and even fewer will land in my own wardrobe. (What can I say? Being picky comes with the territory.) So even though I’m always on the hunt for new fashion designers to feature in my Who What Wear stories, it takes a brand that’s as wearable as it is cool for me to add it to my own outfit mix—and the following…

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Global Fashion Collective Shines At Paris Fashion Week

International fashion producer, Global Fashion Collective, presented three runway shows at Paris Fashion Week, for the first time last month. The grand Palais de la Decouverte near the Champs-Élysées provided a stunning setting to showcase nine international brands including Kirsten Ley (Canada), Annika Klaas and Madeleine Mesam (Germany) Ozlana (Australia), Faun Studio (Canada), Pariha (India), EmulEos (USA), Erxi x MrHuaMrsHua (China), Sarah Kosinski (France), Devotion Designs (USA). A bold collection of designs from Canadian haute couture designer Kirsten Ley provided a dramatic opening to the runway shows in Paris. A recent move to Paris by this innovative designer appears to have inspired her creative processes further, with an exciting new range of highly structured…

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The Biggest Fashion Trend for 2020 May Be Protest

Mental health protest took center stage in Milan recently when a Gucci designer offended masses of fashion fans, including one of his models. In a bold move made for Instagram, a Gucci model walked the runway in protest with the words Mental Health is Not Fashion penned in black on their palms. Arms out, palms forward, the image was posted and liked by hundreds of thousands of people.  The model wrote, “As an artist and a model who has experienced her own struggles with mental health, as well as family members and…

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10 fashion trends from the past that are making a comeback this fall

What year is it, again? It may be hard to tell, because a quick glance at the outfits of celebrities, street style icons, and store mannequins might make you feel like you’ve just stepped into a time capsule. Welcome to 2019, where mom jeans are cool again, fanny packs are no longer considered tacky, and barrettes have been reborn. Sarah Byrd, a New York University and Fashion Institute of Technology fashion historian and lecturer, previously spoke to Insider about why fashion trends are cyclical. “The story of fashion is also the story…

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Influencers drive fashion buying, says Myntra-Jabong’s Nagaram

In a first, Flipkart-owned fashion platform Myntra has launched a reality show, Fashion Superstar, a digital fashion influencer talent hunt which will go live on its app as well as Zoom TV from 17 September. Judged by Bollywood actor Sonakshi Sinha and celebrity stylist Shaleena Nathani, the show is the first of many features that Myntra will be releasing over the next few months as it transitions from a catalogue-heavy browsing experience to a content-heavy online experience, the company said. In an interview, Amar Nagaram, head, Myntra-Jabong, talked about the move…

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