Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Loknath Das
Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Recently The Netherlands train service ProRail launched a short-lived, controversial campaign to curb railway accidents. I want to share it with you because it brings up an important marketing question: When is controversial advertising going too far? And specifically is this ProRail campaign off the rails? First, the campaign. Victim Fashion. Created By Accident. The ProRail campaign was aimed at teenagers because, despite previous PSA efforts, the number of railway casualties in The Netherlands has tripled since 2016. To reach this elusive audience, a “fashion” brand was created featuring a…

Read More

Sports now a serious career option: Farooq Shah

Loknath Das
Sports now a serious career option: Farooq Shah

Underscoring the need to develop sports infrastructure in the Kashmir, National Conference leader Farooq Ahmad Shah Monday said that modern sports infrastructure would help in exploring the immense potential of the local youth. He said the time has come when youth are seriously thinking of taking sports as ‘carrier option’. While inaugurating a cricket tournament at Ogmana, Tangmareg, Shah said that the youth possessed a huge sporting talent which needed to be channelized in a proper way. He said that more recently, many youth including Parveez Rasool and Manzor Pandav…

Read More

Himachal Pradesh School Education Board declared +2 result in 24 days

Loknath Das
Himachal Pradesh School Education Board declared +2 result in 24 days

Dharamshala : Himachal Pradesh School Education Board has declared the +2 (class 12th) result on Monday at Dharamshala. This exam was conducted from 6 to 29 th March this year. By this way the board has declared this result within 24 days only. Informing PTI the Chairman of HP Education Board , Dr Suresh Kumar Soni said, “This year a total number of 95,492 students appeared in +2 for science, commerce and arts streams, out of this 58949 passed the exam and 16102 were placed under compartment.” Thus the result…

Read More

When fashion has a form

Loknath Das
When fashion has a form

Mona If we want to rewrite the world history that’s equal, women supporting women is the new-age mantra. A beautiful example of it was witnessed as Shibani Dandekar and Gabriella Demetriades took the centre stage in City Beautiful! “Shibani was my first celeb client,” South African model-turned-actor-turned-designer Gabriella shares merrily recalling how at a pop-up, Shibani picked up almost the entire rack. “It’s been one partnership that I have enjoyed to the T,” smiles Shibani, who insists the last two seasons of IPL that she hosted were a breeze for…

Read More

So, You Want A Career in Marketing?

Loknath Das
So, You Want A Career in Marketing?

Almost every week, without fail, I get this question. It is ever present in my Instagram DMs, my LinkedIn messages, my Twitter feed, and at almost every keynote I present. Shama Hyder, CEO of Zen Media, getting ready to speak to students on a career in marketing. DANNY CAMPBELL “How do I get started with a career in marketing?” You might think this question comes from college students or recent graduates, but more often than not, it comes from seasoned professionals who are looking to change career tracks. And, the…

Read More

International Career Institute on Trends Shaping Modern Careers

Loknath Das
International Career Institute on Trends Shaping Modern Careers

The current career landscape is undergoing many exciting changes. With innovations constantly entering the market, students and employees alike have been able to enhance their skill sets with the newest techniques. These trends, including online learning and social media, help people connect with opportunities that may not be available in the local area. The International Career Institute (ICI) highlights the importance of connecting students with these exciting new methods of learning, fostering and promoting high educational standards, while also giving them the tools to succeed in today’s competitive work environment. Online…

Read More

The best eco fashion instagram accounts to follow now

Loknath Das
The best eco fashion instagram accounts to follow now

If you’re at all into fashion, you’re probably well aware of the sustainability and environmental issues currently surrounding the industry. In 2017 it was reported by the Global Fashion Agenda that if the industry doesn’t change, its impact on the climate is expected to increase by 49% by 2030. If you’re looking for ways to reduce your own clothes consumption and move away from fast fashion(fashion that is cheaply and quickly produced to follow trends), take inspiration from these fashion accounts on Instagram – they all promote eco friendly fashion and offer tips for getting…

Read More

India’s poor don’t want money — they want health care

Loknath Das
India’s poor don’t want money — they want health care

It’s an important question, because India makes widespread use of cash transfers and is contemplating a universal basic income — cash for everyone. One of the things that appeal to development experts and donors about direct cash transfers is that they’re not paternalistic. Instead of deciding how money is spent, you give people the money, trusting that they have a better idea of their needs than you do and that they’ll spend it wisely. This mostly holds up; studies have found that cash transfers are largely spent on food, housing, and education, and don’t…

Read More

Tips to Plan An Event

admin
Tips to Plan An Event

When putting together a large event, it is critical to make the proper arrangements ahead of time to ensure it goes off without a hitch. Planning for traffic and parking, knowing how much money you will need, and promoting the occurrence will make things run smooth. Organize Traffic Flow Provide your guests with ample room to enter and exit parking lots and plan for easy entry and exit. You can set up custom traffic signs for the specific needs of high traffic areas. Have staff members on-site to streamline the…

Read More

Webinar: Future-Proofing Your Career

Loknath Das
Webinar: Future-Proofing Your Career

About this webinar: This interactive web session will address how the global workplace, organizations and employees will change in the next 10-15 years. Author and futurist Alexandra Levit will explore what the future of work has to offer – from technology advances to the human advantage. By discussing the implications of these developments, individuals will be in an excellent position to be both productive and competitive in the workforce of tomorrow. By the end of this session, you should be able to: Discuss how 21st century demographics will impact who is available…

Read More