Partner with VP, Marketing and CEO on execution of business objectives for Loefflerrandall.com and related digital platforms. Work to achieve department goals through optimization of search marketing, email marketing, affiliate marketing, and CRM media. Assist as needed with daily operations and site maintenance, and work cohesively with cross-functional partners in marketing, merchandising, sales and logistics.
• Manage third party paid advertising agency: paid search, paid social, retargeting, and prospecting
• Oversee paid digital spend according to monthly, quarterly, and yearly budget revenue goals
• Prepare thoughtful, effective, and cohesive digital marketing plans to support seasonal launches and promotions
• Coordinate and share all seasonal assets and updates from the graphics team to the media agency: responsible for correct SKU representation, sizing, and copy including A/B testing
• Retain high level brand halo imagery through all media formats: display, DPA, Instagram, Facebook, etc
• Update and maintain meta titles, descriptions, and keywords for optimized SEO during product uploads and refreshes
• Communicate success of all media buys, including retargeting and prospecting campaigns, to senior team and provide thoughtful feedback on future activations