LOEFFLER RANDALL IS HIRING A DIGITAL MARKETING MANAGER IN NEW YORK, NY

Partner with VP, Marketing and CEO on execution of business objectives for Loefflerrandall.com and related digital platforms. Work to achieve department goals through optimization of search marketing, email marketing, affiliate marketing, and CRM media. Assist as needed with daily operations and site maintenance, and work cohesively with cross-functional partners in marketing, merchandising, sales and logistics. Responsibilities: Performance Media • Manage third party paid advertising agency: paid search, paid social, retargeting, and prospecting • Oversee paid digital spend according to monthly, quarterly, and yearly budget revenue goals • Prepare thoughtful, effective, and cohesive…

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So, You Want A Career in Marketing?

Almost every week, without fail, I get this question. It is ever present in my Instagram DMs, my LinkedIn messages, my Twitter feed, and at almost every keynote I present. Shama Hyder, CEO of Zen Media, getting ready to speak to students on a career in marketing. DANNY CAMPBELL “How do I get started with a career in marketing?” You might think this question comes from college students or recent graduates, but more often than not, it comes from seasoned professionals who are looking to change career tracks. And, the…

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11 Things Health Leaders Need To Know About Social Media & Marketing

Group of active senior people taking a selfie together during a picnic day. Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing. But in the U.S., hospital identity and health branding are paramount for success in a community. By listening to patients, getting…

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