It makes sense that you would like to work as a fashion blogger because you have a great sense of style and a passion for new trends. In much the same way as fashion transcends borders, creating a blog lets you bring your ideas and expertise onto the global stage.
There are several things to consider when blogging as a beginner, such as defining your audience, setting up an online presence by planning how to create a website and publishing the right type of content. This article offers a step-by-step overview of how to start a fashion blog independently or as part of starting a business and includes how to make money with it.
Starting a blog should feel exciting, not overwhelming, right? You don’t need a technical degree to use the Wix Blog Maker to create, design, and grow your blog from scratch. Make use of the easy-to-use tools on Wix to spread your thoughts to the world.
- How to start a blog about fashion Create your blog
- Get a hosting plan and domain name
- Select a niche
- Publish high-quality content
- Grow your traffic
- Promote and broaden your audience.
- Monetize your fashion blog
01. Make your own blog
Joining the blog sphere allows you to show off your skills and lets audiences gain access to your knowledge. As you set out to start a fashion blog, you’ll need to make sure every element on your page is on-point with your message and the type of website you’re creating. .
Start by selecting one of the professionally designed free blog templates that includes popular tools and features relevant to your industry. Each one of these templates is fully customizable and can be edited to match your themes and goals.
The next step is to find a color scheme that sets the perfect tone for what you want to convey. If you’re writing a blog dedicated to French style, using the nation’s blue, white and red colors could evoke an authentic mood for your readers. In terms of design, take a look at blog examples for inspiration and see how others have successfully merged the world of fashion and web. You can also check out all types of blogs for inspiration, we love travel blogs for this.
Additionally, when crafting a blog logo think about what best describes your overall concept – is it chic or edgy? In the case of the former, picking a logo font that has a classy and minimalist look reminds us that elegance is no-nonsense – true to your position on couture. Learn more about how to make a fashion logo.
Every aspect of your blog should be working to support your statement, including the name. The blog name generator is a good place to start if you still need some inspiration. Or, get started with one of these fashion blog name concepts.
02. Get a hosting plan and domain name
Publishing your blog online is a two-step fold: you’ll need to store it on a web space, which is where visitors are able to access it, and link that to a domain name. Consider the following helpful recommendations for starting: Get a web hosting server to make your site live. Web hosting provides space to hold all your data on its server, keeping your site fully functional. After your website has been published, Wix provides risk-free, dependable, and automated web hosting. Select the ideal domain name to assist visitors in finding you through search engines. Your domain name can be the first thing people remember about you online, so make sure it sounds professional and memorable. It should be closely associated with that of your blog’s, a variation or an extension of it. If you haven’t settled on a blog name yet, you can enlist the help of a blog name generator.
When coming up with a domain name avoid using numbers or hyphens, as it might make it difficult for your audience to remember. Taking a name like ‘little-silver-dress.com’ is less likely to be found than, say, ‘littlesilverdress.com’ as the latter falls easier on the eyes.
Make sure it’s available by searching for a domain name and looking at various social media handles before making a decision.
03. Choose a niche
If you’ve ever considered starting a fashion blog, you may already be aware of the numerous options available. There are celebrity blogs, ones on personal or street style, fashion critique and news or shopping. Depending on your preference and personal experience, you’ll want to figure out a blog niche that’s right for you and your audience.
Establishing authority in the field will be made easier if you concentrate on a fashion niche. You can really start to take on the specific wants and needs of your audience by becoming specialized in something. You’ll also feel better connected with them and vice versa. Plus, down the line, targeting a niche will make it easier for you to create more engaging content and winning marketing campaigns.
04. Publish content of high quality
Before you begin writing a blog post, think about the people who’ll read and benefit from it. This will help you narrow down topics that’ll resonate with your audience and encourage them to come back for more.
The aim of a blogger is to draw in readers. With this in mind, research topics before investing in them and ask if they’ll provide value to your audience. You can guarantee a high rate of blog reader retention by producing content that meets or exceeds their expectations. If they are more keen on keeping up with the Kardashians than looking at what everyday folks wear, then producing content around subject matters like red carpet dresses or TV beauty trends is hands down a better fit.
You need to keep their attention with high-quality content after you have done so. To keep track of all of your published articles and blog goals, such as publishing a certain number of posts per week or introducing new topics, create an editorial calendar. Having a schedule will allow you to brainstorm topic ideas, let you review existing content, evaluate what’s working or not and help develop your blog.
You can read more about this in our comprehensive, step-by-step blog post checklist to help you begin writing.
05. Grow your traffic
When you first planned to start a fashion blog, you were probably already envisioning how many people would find it and become instant fans. SEO, or optimization for search engines, comes into play here. SEO is the process of improving a website’s position in search results by optimizing its content so that users who are interested in or may find value in your content can find it. By performing some keyword research, you’ll find the different terms people use when they look for something in your field of expertise on search engines. As a result, optimizing your posts can be made easier by including relevant keywords in your content. This will boost your blog’s search performance or improve the chances that your blog is seen by someone searching online.
Learn the best ways to increase web traffic by reading this comprehensive SEO guide for bloggers. 06. Promote and broaden your audience. In order to grow your reader and subscribership, you’ll need to pick the right marketing efforts for your blog. You will be able to successfully expand your reach across all relevant channels in this manner. There are many types of marketing strategies to choose from, including being active on social media, sending newsletters or guest writing, to name a few. If you haven’t already, ask yourself who’s on your blog and what are they reading, so that you can segment your audience and tailor your efforts to fit each group’s specific needs, behavior and interest.
You need to really get to know your readers at this point. Selecting your niche has helped you complete some of this work. You can now begin conducting online surveys or interviews with current readers to gather specific information about your audience. Once you’ve got a good impression of who they are, you’re ready to take more actionable steps to reel them in.
Here’s a selection of popular strategies to help promote your blog:
Social media marketing is the process of creating and sharing content on social networks to promote a business or brand. Your content should fit the platform that you’re partaking in to effectively drive up engagement and improve your brand awareness.
One of the biggest reasons for marketing on social media is the combined billions of users that check in everyday. These free platforms can be customized to fit your brand and allow for a flexible marketing strategy. You can also use paid advertising on them to promote your blog. Take a look at these two examples of social media to find out more about what each one entails. Instagram is most often the first choice for many fashionistas, whose greatest asset is their visual appeal. It allows them to connect with others through photography, live streaming and compelling video making.
On the other hand, Twitter is successful in providing a direct line of communication between you and your audience. It is a good place to quickly and easily post updates to your followers, which they will appreciate. Dana Srebrnik, Wix.com’s Brand Engagement and Reputation Team Lead, claims that
