How Fashion and Beauty Brands Are Donating to Fight the Coronavirus Pandemic

Fashion and beauty brands are the latest to launch initiatives to combat the coronavirus pandemic. Indie and established names are making donations or raising funds for various organizations that are fighting the impact of COVID-19 on local and national communities. Several brands, including beauty brands Farmacy and Grande Cosmetics, as well as contemporary fashion label Everlane, are donating to Feeding America, the nationwide network of food banks that is providing meals to children and low-income individuals. Celebrity-founded brands are also launching giveback initiatives. Kim Kardashian West’s Skims shapewear brand is donating 20 percent of sales from its cotton collection…

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