Google doesn’t want to let Apple run away with the health-tracking market, but it may be too late

Hardware is increasingly becoming a commodity, where devices with nearly identical features end up competing mainly on price. But for big consumer technology companies like Apple and Google, it’s still important to have a foothold in the wearable devices market because it’s the key way to get information about users on the go, as well as to gather potentially lucrative biometric data about the human body. Apple, with its health-tracking smartwatch, is dominating the market, especially in North America. That has rivals scrambling to catch up. Google parent company Alphabet, which has historically struggled…

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