The Clothing Rental App That Wants To End Fast Fashion

Some of the ByRotation team, with founder Eshita Kabra (back right) BYROTATION Brits purchase more clothing than any other European country, spending £2.7 billion ($3.5 billion) on fashion that they only wear once. The founder of a fashion technology company called By Rotation is hoping to change consumer habits, and help the planet to boot. UK-based, India-born and Singapore-raised Eshita Kabra came up with the idea when she was planning her honeymoon. “I turned to social media for ideas on what to wear, and always saw influencers on social media wearing beautiful clothing –…

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