JSW Group enters paints business with ‘Any Colour, One Price’ USP

JSW Group enters paints business with ‘Any Colour, One Price’ USP

The $13 billion Sajjan Jindal-led JSW Group, operating in the core sectors of steel, energy, cement and infrastructure, is entering into paints business in India with JSW Paints. Claimed to be the first Indian conglomorate to enter into the paint business in the country dominated by domestic major Asian Paints, Kolkata-based Berger Paints or Japanese major Nippon, JSW Paints will manufacture and market both industrial coatings as well as decorative paints. In industrial coatings, JSW Paints commences operations with coil coatings and in the decorative paints segment, the company will…

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