Automatad founder Vijay built a Rs 25 crore business with less than Rs 12 lakh in his pocket

Automatad founder Vijay built a Rs 25 crore business with less than Rs 12 lakh in his pocket

Automatad founder Vijay Ram Kumar and his team have pivoted to build a programmatic ad-engine to help content publishing websites host ads to make money. Technology that is ahead of its time is often the key to success; it is also a recipe for failure – something Vijay Ram Kumar learnt in his entrepreneurial journey. Vijay started up in Bengaluru in 2012 in digital advertising. His idea was to tag user-generated content with ecommerce websites, helping content publishers earn money. The idea was a win-win. Content publishing websites made money…

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