The Clothing Rental App That Wants To End Fast Fashion

Some of the ByRotation team, with founder Eshita Kabra (back right) BYROTATION Brits purchase more clothing than any other European country, spending £2.7 billion ($3.5 billion) on fashion that they only wear once. The founder of a fashion technology company called By Rotation is hoping to change consumer habits, and help the planet to boot. UK-based, India-born and Singapore-raised Eshita Kabra came up with the idea when she was planning her honeymoon. “I turned to social media for ideas on what to wear, and always saw influencers on social media wearing beautiful clothing –…

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Make the Salad Everybody Wants to Eat

There was a time when the word “salad” referred to little more than a pile of iceberg lettuce. It was ornamentation, sometimes doused in a sickly-sweet, carrot-colored dressing described, inexplicably, as “French.” No one then may have actually wanted to eat a salad. It was punishment, a self-flagellation for all the truly delicious things we had been eating, for the jiggle we were slowly accruing. If you threw in a couple of cherry tomatoes and a few croutons so stale they resembled moon rocks, you could tote one of those…

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Google Wants to Help You Find Time for What You Love

If you are unable to find time for the things you love with your hectic work life getting in the way, Google thinks it may have a solution. The search giant is introducing a new feature into its Calendar app called Goals that will help you find the right time to do these activities. (Also see: Google Voice Access Beta Lets You Control Your Smartphone by Voice) “One day it’s ‘I got called into a last-minute meeting.’ The next day it’s ‘I have a friend in town,’” Jyoti Ramnath, product…

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EA Wants to Win PC Gamers Back, but Its Actions Say Otherwise

Electronic Arts is on a “journey to regain the trust of the PC gamer.” At least that’s what Peter O’Reilly, EA Senior Marketing Director for Origin, said in a recent interview. “Over the last couple of years we have focused on ensuring a great play experience from launch and bringing players a better experience on Origin with programs like the Great Game Guarantee, On the House, and now Origin Access,” O’Reilly told video game trade publication MCV. “We’re excited about the progress we’ve made, but are always pushing ourselves to…

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