Social Media Marketing Introduction
Social media marketing means promoting or advertising products or services on social media platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, Pinterest, and YouTube. It’s all about reaching out to a larger audience, getting more customers, and boosting revenue. The end goal of social media marketing is to engage with your target audience and communicate your brand’s proposition.
Also, check out How to Start a Social Media Career. Examples of marketing on social media Here are a few popular examples that will help you understand what is social media marketing.
The #yearwrapped Campaign on Spotify A classic illustration of social media marketing is Spotify’s #yearwrapped campaign. Spotify created a personalized story for all its users to view all the songs they played throughout the year and their favorite artists or albums on the app. Spotify asked people to share their #yearwrapped story on social media, tagging their favorite artists. Millions of people listened to their #yearwrapped playlists and engaged with the stories as a result. Numerous social media users even posted their own versions of the #yearwrapped posts on social media, drawing inspiration from Spotify. In 2020, Spotify app downloads rose by 21% as a result of this campaign. Apple’s Shot on iPhone Campaign
In most social media marketing campaigns, brands collaborate with influencers or celebrities to promote their products. However, Apple’s yearly #shotoniphone campaign is a brilliant example of consumers promoting a brand on social media. Apple launchess a ‘Shot on iPhone’ campaign on Twitter and Instagram, asking iPhone users to post their best iPhone camera shots on social media. Millions of people participate in the challenge leading to increased brand awareness.
TikTok Campaign by the United Nations Another great example of how social media marketing can be empowering is the United Nations’ (UN) Women Australia #EmpowerMoves TikTok campaign in 2021. UN posted a short and simple dance routine on TikTok as a part of this campaign. The dance moves were simple methods of self-defense that women could remember and use in an emergency. Numerous celebrities participated in the campaign and uploaded dancing videos to TikTok. This campaign got over 130 million views on TikTok and had an 85% engagement rate. It reached over 5.2 million new users in Australia and the UN Women Australia page gained nearly 7,000 followers in five days.
Importance of Social Media Marketing
Importance of Social Media Marketing
Businesses can reap a variety of benefits from social media marketing. These are some: Increase in Brand Awareness
Social media marketing gives an opportunity to brands and small businesses to create their identity and engage with a large audience. This helps them generate more customer leads, increasing business revenue.
Cost-Effective
When compared to more conventional forms of advertising, such as television commercials or billboards, the lower investment required for social media marketing is one of its greatest advantages. It helps small businesses to grow without investing a lot in marketing.
Gain in Customer Trust
Increased brand awareness and engagement on social media help businesses gain the trust of consumers. It increases brand loyalty and customer retention rate.
How to Create a Social Media Marketing Strategy?
Without a strategy that is straightforward, efficient, simple to implement, and focused on the end goal, social media marketing is meaningless. Here’s a step-by-step process to create a social media marketing strategy:
Step 1: Set Clear and Small Goals
You should set clear social media marketing goals. Engagement, brand awareness, or the promotion of new products are just a few examples. Step 2: Figure Out Your Target Audience
The key to developing a successful social media strategy is comprehending your target audience. Social media apps are no longer mere platforms where you post pictures and promote your services. They are a virtual community. You have to understand your audience’s preferences to prepare a useful social media strategy and this requires a certain amount of trial and error.
Step 3: Choose Social Media Sites The social media audit is the next step. This refers to analyzing the engagement on your posts, understanding what type of content performs better, and which platforms are popular with your niche audience. For example, if you provide business consulting services, you should focus more on LinkedIn marketing.
Step 4: Brainstorm and Seek Inspiration
You must now consider social media campaigns. You can seek inspiration from other brands. Keep your writing style consistent across all of your posts. Step 5: Create a Monthly Social Media Calendar
To ensure consistency, a social media content calendar is essential. This helps to get more engagement. You can also use social media marketing tools to schedule posts.
