Cannabis is finally becoming popular and globally recognised as a safer alternative to costly and dangerous medicines. This destigmatisation has led to an increase in cannabis use for recreational and medicinal purposes. Many countries are recognising the cannabis industry and its contribution to both the economy and its citizens. There are many more changes that come with this revolution. Consumers are expected to be more educated about the use of cannabis and the various products available in the market and the sales are therefore expected to increase. Over the past few years, there has been emergence of various brands selling cannabis products and consumers are quickly becoming aware of the existence of these brands in the market. This article highlights the major cannabis trends making an impact in 2019.
- Rise of beverages and drinkables
Users are looking for safe and non-combustible methods of consuming cannabis products. This has led to emergence of cannabis beverages ranging from CBD and THC-infused sodas, teas, waters, coffees, sweeteners, and bitters to cannabis beers, ales, and chardonnays. This trend is expected to become more popular as manufacturers acknowledge cannabis and infuse it into more of their products. Corporations like Heineken, Molson Coors, Constellation Brand, and AB InBev are already tapping into the cannabis market and striking partnerships with producers.
- Cannabidiol (CBD) Products
Cannabidiol is the most common cannabinoid found in marijuana and hemp. It has become very popular in 2019 and consumers are choosing products with this compound. Hemp-derived CBD contains a very small amount of THC (0.3%) which makes it ideal for regular users. There is a variety of CBD products such as oils, edibles, gums, and CBD hemp flower available today. You can buy these products and quality hemp flower by Berkshire CBD for your daily use. The reason for the increased use of these products is because CBD has numerous health benefits such as pain relief, anti-inflammatory qualities, helping with anxiety issues, and it is very good for your skin.
- Social consumption
With the recent legalization of cannabis in various parts of the world, social consumption has emerged. There are lounges, coffee shops, and other areas where lovers of cannabis can come together and enjoy various products. Cities like San Francisco, Las Vegas, and Denver are already paving the way for consumers to enjoy their products in public.
- Changing consumers
Cannabis is quickly losing its stigma and more people are now educated on its health benefits and those who take it for recreational purposes in legal states are not judged. Both markets are now coexisting as more products become available. Baby boomers are now using cannabis for health benefits, but some of them have admitted to using it for recreational purposes.
Whether in the method\ of consumption, variety of products available, or delivery of the products, convenience has become a major trend in 2019. Consumers say that the location of the dispenser shops is crucial in determining the rate of consumption.
The cannabis market is expected to grow in the future as more products are introduced. This growth will impact the economy as well as the politics of the countries affected. There are more trends in cannabis consumption today like declining prices, low-potency products, consumer loyalty, products that target outcomes, new brands, and legal issues.