Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Recently The Netherlands train service ProRail launched a short-lived, controversial campaign to curb railway accidents. I want to share it with you because it brings up an important marketing question: When is controversial advertising going too far? And specifically is this ProRail campaign off the rails? First, the campaign. Victim Fashion. Created By Accident. The ProRail campaign was aimed at teenagers because, despite previous PSA efforts, the number of railway casualties in The Netherlands has tripled since 2016. To reach this elusive audience, a “fashion” brand was created featuring a…

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When fashion has a form

When fashion has a form

Mona If we want to rewrite the world history that’s equal, women supporting women is the new-age mantra. A beautiful example of it was witnessed as Shibani Dandekar and Gabriella Demetriades took the centre stage in City Beautiful! “Shibani was my first celeb client,” South African model-turned-actor-turned-designer Gabriella shares merrily recalling how at a pop-up, Shibani picked up almost the entire rack. “It’s been one partnership that I have enjoyed to the T,” smiles Shibani, who insists the last two seasons of IPL that she hosted were a breeze for…

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The best eco fashion instagram accounts to follow now

The best eco fashion instagram accounts to follow now

If you’re at all into fashion, you’re probably well aware of the sustainability and environmental issues currently surrounding the industry. In 2017 it was reported by the Global Fashion Agenda that if the industry doesn’t change, its impact on the climate is expected to increase by 49% by 2030. If you’re looking for ways to reduce your own clothes consumption and move away from fast fashion(fashion that is cheaply and quickly produced to follow trends), take inspiration from these fashion accounts on Instagram – they all promote eco friendly fashion and offer tips for getting…

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Hungarian Roma designer fights stereotypes with fashion

Hungarian Roma designer fights stereotypes with fashion

Hungarian Roma fashion designer and founder of ‘Romani Design’ Erika Varga looks at her creations at her workshop on March 6, 2019 in Budapest. (AFP/Attila Kisbenedek) Hungarian Roma fashion designer Erika Varga says her label is about stitching together cultural traditions and snipping through stereotypes as much as it’s about dressmaking. “Fashion is a branch of art that interests and connects people, non-Roma and Roma,” the founder of Romani Design said. Often blamed for petty crime, the Roma, Hungary’s largest ethnic minority, face widespread discrimination, poverty and exclusion from mainstream…

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Hair of the dogfighter: Indian pilot’s moustache all the fashion

Hair of the dogfighter: Indian pilot’s moustache all the fashion

Men across India, stirred into patriotic passion by an air force pilot shot down in a dogfight with arch-rival Pakistan, are copying the facial hair of their new hero. Tension between the nuclear-armed neighbours escalated late last month when both countries claimed they downed enemy jets, with Pakistan capturing a pilot, in an ongoing dispute over the Kashmir region. The pilot, Wing Commander Abhinandan Varthaman, crash-landed in Pakistan-controlled territory on Wednesday. After attempting to flee on foot, firing his pistol in the air to deter stone-throwing locals, he became the…

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The 6 Best Men’s Spring Fashion Trends for 2019

The 6 Best Men’s Spring Fashion Trends for 2019

ASSORTED RETAILERS Spring is in the air and this season we are highlighting six trends in menswear to simplify your shopping and dressing dilemmas. Familiarizing yourself with the spring trends now assures that you’ll be a step ahead of the rest—making your wardrobe refresh a total breeze. From city streets, to office hallways, keeping it casual with your daily garb is the new norm. However, there’s an art to casual dressing that will keep you looking sharp, without having to forgo comfort. That’s where these six stellar spring trends come…

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Kim Kardashian’s love-hate relationship with fast fashion, explained

Kim Kardashian’s love-hate relationship with fast fashion, explained

Kim Kardashian has the power to turn just about anything into a trend. Her Instagram posts to her 128 million followers about waist training helped bring back the outdated product. Her makeup routine turned contouring into a lucrative global beauty category. Her role as a Yeezy muse helped make her husband Kanye West’s fashion line as covetable as many legacy brands, and her cachet revived the once-sleepy French fashion house Balmain. She can even drive trends in the gaming world; her video game, Kim Kardashian: Hollywood, debuted in June 2014 and made more than $70 million its first…

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Grammys fashion include sparkles, sequins and statement hats

Grammys fashion include sparkles, sequins and statement hats

Sparkly, studded and strutting in designer looks, the Grammys parade of often out-there fashion kicked off in a downpour Sunday, but that didn’t dampen spirits as the music industry’s best showed off their myriad outfits. Cardi B had a spot of trouble walking in a sculpted look that evoked a pink peeled banana or mermaid in the half shell, depending on your mood. Michelle Obama popped up in a metallic trouser outfit onstage, Jennifer Lopez donned a huge white bejeweled hat and Lady Gaga chose a silver strapless sequin gown with a…

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9 Fashion Trends That Defined The ’60s

9 Fashion Trends That Defined The ’60s

With the influence of British fashion, the rise of daring hemlines and the breakout of Twiggy, there was plenty to be inspired by in the 1960s. The ’60s saw the break from traditional fashion in favour of colourful, fresh trends characterised by the miniskirt, mod dresses and Bohemian-inspired prints. The swinging sixties were a time where traditions were broken, and self-expression was encouraged. The introduction of birth control encouraged women to seek a new kind of freedom, with the youth of the time moving away from the prim and proper ’50s…

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‘They can sell anything’: how the Kardashians changed fashion

‘They can sell anything’: how the Kardashians changed fashion

Keep on keeping up: the reality TV show Keeping Up With the Kardashians, which has run for 15 seasons. Photograph: NBC Universal On 30 September 2018, Kylie Jenner – Kardashian scion, businesswoman and owner of a world-famous pout – uploaded a photo to Instagram. In it, she posed beside a blacked-out Range Rover in a pink Katharine Hamnett jacket, cinched at the waist with a grey Chanel bumbag. Underneath, she wore black cycling shorts, white socks and chunky Joshua Sanders trainers in a silvery metallic finish. More than four million people liked the…

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