THE MOST RECENT FASHION TRENDS AND THEIR SUSTAINABLE ALTERNATIVES

THE MOST RECENT FASHION TRENDS AND THEIR SUSTAINABLE ALTERNATIVES

Fast fashion is a term we hear mentioned all the time in the industry, but what exactly does it mean? Put simply, fast fashion is when big brands churn out popular designs (often mimicking high-end designers) at a low price-point, so the consumer is able to follow current trends easily and for little money. However, what we don’t see is what goes on behind the scenes, as workers are rarely paid the minimum wage and work in harsh, unjust conditions. Equally, fast fashion brands are not transparent about where they…

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Aditya Birla Fashion and Retail acquires Jaypore

Aditya Birla Fashion and Retail acquires Jaypore

NEW DELHI: Aditya Birla Fashion and Retail Ltd (ABFRL), which retails brands such as Louis Philippe, Peter England and Van Heusen, has acquired ethnic apparel and lifestyle retailer Jaypore for ₹110 crore, the company said in a filing to the stock exchange on Monday. The deal will help ABFRL that also retails men and women’s western wear to tap into the fast-growing ethnic apparel market. “Ethnic wear is the largest segment in the Indian fashion apparel market. While ABFRL has built a diversified portfolio of brands across different segments, ethnic wear space…

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Giant balloon dresses hit the runway in fashion show

Giant balloon dresses hit the runway in fashion show

A burgeoning designer’s career just blew up. With notable alumni that include Alexander McQueen, Stella McCartney and Phoebe Philo, the Central Saint Martins’ annual BA fashion show is one to watch — and that was proved again Thursday, when this year’s closing designer looks came down the runway. Norwegian designer Fredrik Tjaerandsen translated his experience from working at Balenciaga to Louis Vuitton into show-stopping closing numbers. Models appeared on the runway with — or even in — giant balloons. After slowly deflating them, they transformed into rubber dresses. He won over the crowd and…

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Weaving a Future | Best Fashion Colleges in India

Weaving a Future | Best Fashion Colleges in India

About 70 per cent of fashion designers in the country have graduated from the National Institute of Fashion Technology (NIFT)-Delhi. It was also the only Indian institute to feature in the world’s 20 best fashion institutes in 2017. The institute that has always encouraged creative thinking in its students is You’ve reached your article limit Sign in to keep reading India Today Sign in Sign up NOW to get: Premium content on Aaj Tak HD Channel Unrestricted access to India Today magazine content [“source=indiatoday”]

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Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Recently The Netherlands train service ProRail launched a short-lived, controversial campaign to curb railway accidents. I want to share it with you because it brings up an important marketing question: When is controversial advertising going too far? And specifically is this ProRail campaign off the rails? First, the campaign. Victim Fashion. Created By Accident. The ProRail campaign was aimed at teenagers because, despite previous PSA efforts, the number of railway casualties in The Netherlands has tripled since 2016. To reach this elusive audience, a “fashion” brand was created featuring a…

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When fashion has a form

When fashion has a form

Mona If we want to rewrite the world history that’s equal, women supporting women is the new-age mantra. A beautiful example of it was witnessed as Shibani Dandekar and Gabriella Demetriades took the centre stage in City Beautiful! “Shibani was my first celeb client,” South African model-turned-actor-turned-designer Gabriella shares merrily recalling how at a pop-up, Shibani picked up almost the entire rack. “It’s been one partnership that I have enjoyed to the T,” smiles Shibani, who insists the last two seasons of IPL that she hosted were a breeze for…

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The best eco fashion instagram accounts to follow now

The best eco fashion instagram accounts to follow now

If you’re at all into fashion, you’re probably well aware of the sustainability and environmental issues currently surrounding the industry. In 2017 it was reported by the Global Fashion Agenda that if the industry doesn’t change, its impact on the climate is expected to increase by 49% by 2030. If you’re looking for ways to reduce your own clothes consumption and move away from fast fashion(fashion that is cheaply and quickly produced to follow trends), take inspiration from these fashion accounts on Instagram – they all promote eco friendly fashion and offer tips for getting…

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Hungarian Roma designer fights stereotypes with fashion

Hungarian Roma designer fights stereotypes with fashion

Hungarian Roma fashion designer and founder of ‘Romani Design’ Erika Varga looks at her creations at her workshop on March 6, 2019 in Budapest. (AFP/Attila Kisbenedek) Hungarian Roma fashion designer Erika Varga says her label is about stitching together cultural traditions and snipping through stereotypes as much as it’s about dressmaking. “Fashion is a branch of art that interests and connects people, non-Roma and Roma,” the founder of Romani Design said. Often blamed for petty crime, the Roma, Hungary’s largest ethnic minority, face widespread discrimination, poverty and exclusion from mainstream…

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Hair of the dogfighter: Indian pilot’s moustache all the fashion

Hair of the dogfighter: Indian pilot’s moustache all the fashion

Men across India, stirred into patriotic passion by an air force pilot shot down in a dogfight with arch-rival Pakistan, are copying the facial hair of their new hero. Tension between the nuclear-armed neighbours escalated late last month when both countries claimed they downed enemy jets, with Pakistan capturing a pilot, in an ongoing dispute over the Kashmir region. The pilot, Wing Commander Abhinandan Varthaman, crash-landed in Pakistan-controlled territory on Wednesday. After attempting to flee on foot, firing his pistol in the air to deter stone-throwing locals, he became the…

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The 6 Best Men’s Spring Fashion Trends for 2019

The 6 Best Men’s Spring Fashion Trends for 2019

ASSORTED RETAILERS Spring is in the air and this season we are highlighting six trends in menswear to simplify your shopping and dressing dilemmas. Familiarizing yourself with the spring trends now assures that you’ll be a step ahead of the rest—making your wardrobe refresh a total breeze. From city streets, to office hallways, keeping it casual with your daily garb is the new norm. However, there’s an art to casual dressing that will keep you looking sharp, without having to forgo comfort. That’s where these six stellar spring trends come…

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