So, You Want A Career in Marketing?

Almost every week, without fail, I get this question. It is ever present in my Instagram DMs, my LinkedIn messages, my Twitter feed, and at almost every keynote I present. Shama Hyder, CEO of Zen Media, getting ready to speak to students on a career in marketing. DANNY CAMPBELL “How do I get started with a career in marketing?” You might think this question comes from college students or recent graduates, but more often than not, it comes from seasoned professionals who are looking to change career tracks. And, the…

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Why Business Leaders Are So Pessimistic About Growth In 2019

In PwC’s annual CEO survey, released today, 436 percent more CEOs said they expect global economic growth to ‘decline’ this year more than last. Twenty-nine percent of CEOs of companies around the world expect a decline in the global economy in 2019 versus just five percent last year. Another study, released yesterday, found just over one in 10 FTSE 350 company secretaries believed global economic conditions will improve over the next 12 months. When the Boardroom Bellwether survey – conducted twice a year by ICSA, a U.K. governance body, and the Financial Times – was conducted in August, that figure was…

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Should elderly patients be sent home from the hospital to recover? Some doctors think so

When 86-year-old Carol Wittwer took a taxi to the emergency room, she expected to be admitted to the hospital. She didn’t anticipate being asked if she cooks for herself. If she has friends in her high-rise. Or if she could spell lunch backward. Wittwer’s care is part of a new approach to older patients as US emergency rooms adapt to serve the complex needs of a graying population. That means asking more questions, asking them earlier and, when possible, avoiding a hospital stay for many older patients. The surprising truth?…

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Why is sepsis so hard to spot?

Imagine a condition that causes between 20 and 30 million deaths worldwide each year. A disease that affects over 100,000 people annually in the UK, of which 37,000 will die. That’s more than breast and bowel cancer put together. However, many people have not heard of it, and even fewer understand what it is. The condition is called sepsis and it’s the reason many adults, children and families, including the family of William Mead, are grieving for their loved ones. William was only one year old when sepsis claimed his…

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SO MUCH ALEXA

AMAZON ANNOUNCED A raft of new hardware devices this week, from new Echo speakers and fun arcade buttons that plug into them, to a dangling-dongle version of the Fire TV. The one unifying thread all these devices have? Alexa. As Amazon’s voice assistant proliferates into more products, Amazon’s smart home empire grows. But can Alexa find its feet outside the home? David tells us what he saw when he visited the company in Seattle this week. Before that however, we’ve got 280 bones to pick with Twitter. PODCAST RSS ITUNES DOWNLOAD…

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67 of total 671 selected startups receive tax benefits so far, says minister

The government has extended tax benefits to 67 startups so far with a view to promoting budding entrepreneurs in the country, minister of state for commerce and industry CR Chaudhary said on Tuesday. In January 2016, Prime Minister Narendra Modi had unveiled a slew of incentives to boost start-up ecosystem, offering them a tax holiday and inspector raj-free regime for three years, capital gains tax exemption and Rs 10,000 crore corpus to fund them. “3,576 startups have been recognised as on September 7 and tax benefits have been given to…

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Why Is It So Difficult to Quit Caffeine? Understanding Caffeine Withdrawal

Caffeine’s is a serious addiction. Ever reasoned why some people have a harder time quitting it? It was only few years back when the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders considered caffeine intoxication and withdrawal as a diagnosis for mental disorders implying that people under caffeine intoxication or withdrawal may experience symptoms similar to signs of other mental disorders. While further research is warranted to establish the connection in its entirety, caffeine withdrawal is very much a thing of reality. “One reason why caffeine is so…

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Why do sweet things stop tasting so after we eat anything sugary

You had a doughnut and topped it with a cup of cappuccino, which suddenly tasted plain despite two sachets of sugar. This has sometime happened with all of us when something sweet ceases to taste sweet when had after something sugary. Here we decode why this happens. First let us understand how our brain functions. Our sensory organs receive sensory information from the brain and the body acts on these messages. Once your brain becomes accustomed to a constant signal, it tends to ignore it, and focuses on looking for…

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Like spicy food? If so, you might live longer

A study, by the Larner College of Medicine at the University of Vermont, has found that consumption of hot red chili peppers is associated with a 13 percent reduction in total mortality, primarily in deaths due to heart disease or stroke. Going back for centuries, peppers and spices were thought to be beneficial in the treatment of diseases, but only one other study, conducted in China and published in 2015, has previously examined chili pepper consumption and its association with mortality. So, this new study, published recently in PLoS ONE,…

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Why is Healthy Food So Expensive? Maybe Because We Expect it to be

Imagine you’re in the aisle of your favorite grocery store, bombarded with hundreds of the latest and greatest products on the market. After grabbing a box of your favorite pasta off the shelf, you notice a new organic version of the spaghetti sauce you usually buy. Strikingly, the price is at almost a 50 percent premium compared with what your usual sauce costs. Here we go again, you think: You have to empty your wallet to buy the “healthy” stuff. If this describes how you think about the relationship between…

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