Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Was The ProRail ‘Victim Fashion’ Campaign Too Controversial?

Recently The Netherlands train service ProRail launched a short-lived, controversial campaign to curb railway accidents. I want to share it with you because it brings up an important marketing question: When is controversial advertising going too far? And specifically is this ProRail campaign off the rails? First, the campaign. Victim Fashion. Created By Accident. The ProRail campaign was aimed at teenagers because, despite previous PSA efforts, the number of railway casualties in The Netherlands has tripled since 2016. To reach this elusive audience, a “fashion” brand was created featuring a…

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The best eco fashion instagram accounts to follow now

The best eco fashion instagram accounts to follow now

If you’re at all into fashion, you’re probably well aware of the sustainability and environmental issues currently surrounding the industry. In 2017 it was reported by the Global Fashion Agenda that if the industry doesn’t change, its impact on the climate is expected to increase by 49% by 2030. If you’re looking for ways to reduce your own clothes consumption and move away from fast fashion(fashion that is cheaply and quickly produced to follow trends), take inspiration from these fashion accounts on Instagram – they all promote eco friendly fashion and offer tips for getting…

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‘Ambani might have the money, we have the technology and innovation’

‘Ambani might have the money, we have the technology and innovation’

Vikram Kumar – founder and CEO, Letstrack – recently relocated his India operation to Gurugram, into a swanky new office, a move that’s a reflection of how well the startup is doing. Offering real-time tracking via GPS, Letstrack currently has more than two lakh users, its customer base increasing 15% month on month. It’s all about mindset, says Kumar, who boasts 18 years of professional experience, as a consultant in the telecom industry and developer of software. “We are crazy about what we do and how we do it – it’s…

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Hair of the dogfighter: Indian pilot’s moustache all the fashion

Hair of the dogfighter: Indian pilot’s moustache all the fashion

Men across India, stirred into patriotic passion by an air force pilot shot down in a dogfight with arch-rival Pakistan, are copying the facial hair of their new hero. Tension between the nuclear-armed neighbours escalated late last month when both countries claimed they downed enemy jets, with Pakistan capturing a pilot, in an ongoing dispute over the Kashmir region. The pilot, Wing Commander Abhinandan Varthaman, crash-landed in Pakistan-controlled territory on Wednesday. After attempting to flee on foot, firing his pistol in the air to deter stone-throwing locals, he became the…

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Marrakech To The Maldives: My Year In Travel Part II

Marrakech To The Maldives: My Year In Travel Part II

There’s no grander place to see Edinburgh than from the old railway hotel that is the Waldorf Astoria Caledonian. Dating back to 1903, it is found at the heart of the city in Princes Street and its design captures the property’s standout period details – such as the central marble staircase and the buzzy Peacock Alley, a huge lobby-lounge carved out of what was once the old station ticket office (Caledonian Railway was formerly ran underneath the hotel) complete with the original Victorian station clock. The hotel’s grand central staircase.(CREDIT: ANGELINA VILLA-CLARKE) Tartan-trousered…

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The 6 Best Men’s Spring Fashion Trends for 2019

The 6 Best Men’s Spring Fashion Trends for 2019

ASSORTED RETAILERS Spring is in the air and this season we are highlighting six trends in menswear to simplify your shopping and dressing dilemmas. Familiarizing yourself with the spring trends now assures that you’ll be a step ahead of the rest—making your wardrobe refresh a total breeze. From city streets, to office hallways, keeping it casual with your daily garb is the new norm. However, there’s an art to casual dressing that will keep you looking sharp, without having to forgo comfort. That’s where these six stellar spring trends come…

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Here’s the biggest news you missed this weekend

Here’s the biggest news you missed this weekend

Male-only military draft is unconstitutional, judge rules A federal judge in Texas has declared that the all-male military draft is unconstitutional, ruling that “the time has passed” for a debate on whether women belong in the military. The decision deals the biggest legal blow to the Selective Service System since the Supreme Court upheld the draft in 1981. In Rostker v. Goldberg, the court ruled that the male-only draft was “fully justified” because women were ineligible for combat roles. But U.S. District Judge Gray Miller ruled late Friday that while historical restrictions on women serving in combat “may have…

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The best thing you can do for your health: sleep well

The best thing you can do for your health: sleep well

 ‘I revere and adore sleep (scientifically and personally)’ Photograph: Bogdandreava/Getty Images Do you think you got enough sleep this past week? Can you remember the last time you woke up without an alarm clock, feeling refreshed, not needing caffeine? If the answer to any of these questions is “no,” you are not alone. Two-thirds of adults throughout all developed nations fail to obtain the recommended eight hours of nightly sleep. Indeed, surveys by the UK Sleep Council and YouGov reveal that one out of every three people you pass on the streets of Britain…

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9 Fashion Trends That Defined The ’60s

9 Fashion Trends That Defined The ’60s

With the influence of British fashion, the rise of daring hemlines and the breakout of Twiggy, there was plenty to be inspired by in the 1960s. The ’60s saw the break from traditional fashion in favour of colourful, fresh trends characterised by the miniskirt, mod dresses and Bohemian-inspired prints. The swinging sixties were a time where traditions were broken, and self-expression was encouraged. The introduction of birth control encouraged women to seek a new kind of freedom, with the youth of the time moving away from the prim and proper ’50s…

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7 Things to Know About the American Forces Travel Booking Site

7 Things to Know About the American Forces Travel Booking Site

At NerdWallet, we adhere to strict standards of editorial integrity to help you make decisions with confidence. Many or all of the products featured here are from our partners. Here’s how we make money. Service members, veterans and their families now have a one-stop shop for finding and booking travel with military discounts. The Department of Defense has teamed up with Priceline to create a travel booking site exclusively for U.S. military members. It only takes a quick eligibility check on the American Forces Travel booking site to begin accessing savings that claim to include up to 60%…

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