Chinese fashion group EP Yaying to expand into the US and Australia

Chinese fashion group EP Yaying is planning to expand beyond Asia by launching in the US and Australia by next year. The group is bullish about the increasing popularity of the Chinese culture-inspired fashion, and believes it will resonate with foreign consumers. EP Yaying started as a small garment factory in 1988 and in 2016, it has adopted a dual-brand development strategy to cater to different customer bases. Its EP brand offers contemporary international fashion styles while Yaying focuses on “deep exploration of China’s traditional culture, aesthetics, fashion and craftsmanship…

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