Indian Revenue Officer and general manager of the government-run Opium Alkaloid plant HN Meena and his lecturer wife Hemlata Meena paste stickers carrying the message on the trucks. They have set themselves an ambitious target of pasting the message on at least 10,000 trucks.
“So far we have pasted over 2,000 stickers on trucks by visiting places like Nimbaheda, Chittorgarh, Udaipur, Mandsaur and Ratlam among others, as these vehicles go to every nook and corner of the country,” Mr Meena told Press Trust of India.
His wife Hemlata also appeals the truck drivers to spread the message by talking to the people wherever they go.
“Our aim, besides spreading awareness, is to awaken the women on the issue of female foeticide,” the couple said.
In the last eight years the two have felicitated over 1,500 girls and provided books and other educational material to the girls whose parents could not afford it.